I made MYSELF THE BEST VERSION BY HELPING AND TEACHING the EXACT process that SAVED ME!!!
From $200 to Building a community
My name is Jorge Lucena, and I’m here to help you change your life the way I changed mine.
When I came to the U.S., I had $200 in my pocket. No family, no education, no job—nothing. I’ve been broke more times than I can count, fired from jobs, frustrated beyond belief, and faced failure after failure.
But through it all, I stayed consistent. I refused to give up.
Even when I started to see success in business, I knew I could do more. That’s why I made one of the toughest decisions of my life: to join the United States Marines.
Why? Because I wanted to prove to myself that I could reach new heights. I wanted to be part of the best force in the world—and I did it.
The lessons I learned along the way are the same lessons I’m here to share with you.
It won’t be easy. Success never is.
You’re going to have to put in the work. You’ll need to invest your time, energy, and focus. You’ll need to step up and do whatever it takes.
But if you’re ready to make that commitment, I’ll show you exactly what worked for me—and how it can work for you.
No fluff, no shortcuts. Just the real, hard-earned path to building a life and business you can be proud of.
Are you ready? Let’s make it happen.
– Jorge Lucena
CEO of Fit Lab
It All Starts with One Word: Alignment.
I can’t emphasize this enough.
Too many coaches out here are trying to FORCE something onto the market that they don’t even believe in themselves.
EVERYTHING we do starts from within yourself.
You ARE the product!
Once you fully embrace that and apply the business fundamentals I’ll teach you, you’ll unlock levels you never thought possible.
You’ll break through barriers that used to feel unmovable.
It all begins with one powerful question:
“What has truly transformed my life that I can share with others?”
That’s step one. Align yourself with that truth and embody the teachings.
If you’re ready to stop making excuses and finally step into the business and life you’ve been dreaming about, fill out the form below, and let’s make it happen!
– Jorge Lucena
CEO of Fit Lab
A man is only
as
as good as his
word.
You’ll identify action steps through coaching that you never would have thought of.
How can you implement an idea you never had?
NEVER underestimate the power of your word that you hold with me, your coach.
EVERY area of life (not just business) on your path to creating the individual you admire in every way.
I will personally help you move through phases of transformation over the next 12 weeks, no matter where you start from.
How Does It Work?
Working with me is like nothing you’ve ever experienced before.
Your friends and family care about you…
But they can’t offer the kind of proven guidance, support and accountability consistently that I will personally give you to accelerate your success. If you can’t seem to do it by yourself, or you’re feeling overwhelmed and stuck…
I give you the blueprint. The work is up to you!
It’s really that simple!
Each week, you’ll hop on a zoom call with me and I’ll go through EXACTLY what you need to get done.
I’ll walk you through the SAME process that I’ve used that helped to reach my fitness goals
Then, you’ll report back to me EACH WEEK.
Action + Feedback is your ultimate key to success.
When you follow each of the steps I simply lay out for you, and you don’t miss a beat, you’ll be surprised by how you fast track your success.
SIMPLE, NOT EASY. YOUR PATH TO THE LIFE YOU DESIRE...
Alignment Phase
Aligning who you are now with who you want to become by creating your greater purpose life blueprint.
Inertia Phase
Growth Phase
So, How Do We Help You Break Through in Business?
Simple.
Will I teach you proven tactics and strategies? Absolutely.
But you want to know the real secret behind all my success?
It’s this: Stop waiting for everything to be perfect.
If your business isn’t where you want it to be, chances are it’s because of one of two things:
You’re doing something you SHOULDN’T be doing.
(Maybe you saw someone else doing it and assumed it would work for you too? Spoiler: It doesn’t.)
OR
You’re not doing enough of the right things.
(But you’ve convinced yourself you’re “busy” and “productive” when you’re really just spinning your wheels.)
That’s where I come in.
I help you cut out the wasted time and energy on the WRONG stuff and focus your attention on what really works.
ALIGN. FOCUS. EXECUTE. SIMPLE.
If you’re still unsure, scroll down and check out REAL testimonials from REAL clients who are out there crushing it!
Jorge is the real deal! He not only helped me transform my mindset but also gave me the tools to grow my business and take my fitness to the next level. Highly recommend!
I’ve worked with coaches before, but none like Jorge. He’s straight to the point and holds you accountable. My fitness and business both improved faster than I expected!
Jorge’s coaching pushed me to levels I didn’t think were possible. I’ve grown stronger physically and financially because of him.
When I started with Jorge, I was stuck in my business and out of shape. Now, I’m more confident, disciplined, and successful than ever before. Best investment I’ve made
Sacrifice Leads to Success
The top executives, athletes, musicians, actors—even government leaders—all know how easy it is to slip into excuses. That’s why they have coaches.
So, why shouldn’t you?
Having a coach isn’t just about guidance; it’s about having an edge.
An edge that keeps you three steps ahead.
An edge that builds your inner strength, confidence, and empowerment—so you can handle anything life or business throws at you.
An edge that drives you forward, helping you maximize success and fulfillment along the way.
It’s time to get out of your own head.
Follow the process, break through those barriers you’ve been stuck behind, and finally experience the results you’ve been chasing.
But here’s the truth: If you want to change, it’s going to take Extreme Accountability.
You need to call yourself out when you’re not being honest—not just with others, but with yourself.
Your LEVEL UP is waiting.
Stop sitting on the sidelines. Let’s make it happen!
"There is nothing in this world that could be a better investment than the one in yourself."
ONE LAST THING
If you don’t act today… then when?
Let’s face it:
You put off important things that you know you need to do, and if you don’t act right now, it’s not going to happen.
Your life is likely going to stay the same way it’s been until you take a bold move and do something for you for a change.
The feelings of knowing you could be doing better, not reaching your full potential, and living below what you are truly capable of has been on your mind for too long.
I’ve been there, and it’s no way to live. Take the chance on YOU!
Let’s make it happen!
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DISCLAIMER: Your individual results will vary depending upon a variety of factors unique to your body, business, and life circumstances. Any figures used in testimonials and examples are to demonstrate what is possible if applying the information learned but certainly do not guarantee your results. Change takes daily action and discipline which I cannot force you into. Rather you should purchase with the understanding that using the information and program purchased will take time and effort. You MUST put in the work or NOTHING will happen, that’s the guarantee we make.
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