Feeling stuck? I’ve been there. Let’s change that.

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Who Am I?

My name is Jorge Lucena, and I’m here to help you transform your life just like I did.

I came to the U.S. with $200, no family, no English, and no safety net. I’ve been broke, fired, and frustrated—but I never gave up. I stayed consistent, pushed through failure, and kept going.

Even when success came, I chose the hard road again by joining the U.S. Marines to prove to myself there’s always another level.

Now, I’m sharing the same principles that changed my life: no fluff, no shortcuts just real, hard-earned success.

If you’re ready to commit, I’ll show you how to build the life and business you deserve.

Let’s make it happen.

Why choose me?

Real Experience, Real Results.

I’ve transformed my own life from rock bottom to success, Marine, coach, competitor. I teach what I’ve lived.

No Fluff. Just Discipline.

My programs are built on structure, mindset, and consistency not trends or quick fixes.

Your Success Is My Mission

Every plan is personalized. Every message gets answered. You’re never just a number here.

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Ready To Step Up?

I’ve got everything you need to build your dream physique and mindset. Try the 3-day free trial or step up and jump straight into Beast Mode. The choice is yoursstart dominating today.

3-Day Free Trial

$0

Start your 3-day free trial to build real habits, train smart, and level up you're just starting out or already experienced.

Start today

Limited App Acess

3- Day Lifestyle Calendar

Basic Pre-Done Workouts Plan

Weekly Tips & Tricks

Beast Mode

$99

/mo

Step out of your comfort zone and into real change. Beast Mode is my premium program designed to push limits, build discipline, and level you up.

Start Today

Unlimited App Access

Custom Meal Plan

Monthly Compliance Report

Supplement List

Private Community Acess

Custom Training Plans

1-1 Messages With Me

Free e-Books

Continuously Accountability Follow Up

Real Clients- Real Results

“The Routine That Actually Works”

I’d tried everything before, but nothing stuck. This program made things easy to follow and kept me accountable. I’ve got more confidence, discipline, and control over my goals now.

James Wells

“The Structure I Didn’t Know I Needed”

Working with Jorge helped me create balance and stay on track. I’m more productive, healthier, and the most focused I’ve ever been. This plan finally gave me long-term results.

Blake Morgan

“Changed My Life in All the Right Ways”

I never thought I’d stick with a plan this long. Jorges’s support and structure helped me feel confident, in control, and stronger—mentally and physically. It’s the best decision I made.

Scott Allen

“Exactly the Push I Was Missing”

Jorge’s program gave me the tools to stay consistent, motivated, and focused. I’ve built a better routine and feel more energized every day. It’s not just about fitness—it’s a lifestyle now.

Alex Rivera

“The Confidence I Never Knew I Needed"

Jorge’s coaching helped me develop better habits and a stronger mindset. I’m consistent, confident, and more driven than ever. His plan fits my life and keeps me accountable no matter what.

Jane Panrnel

"Finally, a Program That Actually Works”

I struggled with motivation for years until I started training with Jorge. His coaching gave me structure and belief in myself. I’m stronger, leaner, and mentally sharper. This has been a complete life upgrade.

Mark Boreos

"From Overwhelmed to Dialed In”

Before Jorge, I was inconsistent and unmotivated. His personalized coaching gave me the tools to build discipline and confidence. I’ve lost fat, gained strength, and developed a mindset that keeps me pushing forward.

Ria Michal

Explore the eBooks That Deliver Results

Everything You Need In One Place

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Frequently Asked Questions

How are you different?

How does the app work?

Will I get nutrition help too?

How are you different?

My coaching combines military discipline, real-life experience, and 1-on-1 customization. You won’t get cookie-cutter plans—just real strategies that work.

How does the app work?

You’ll get 24/7 access to your personalized fitness dashboard, workout videos, meal plans, progress tracking, and direct messaging for support.

Will I get nutrition help too?

Yes. You’ll receive a full custom meal plan, grocery list, supplement guide, and ongoing advice to help you build habits that last.

Can beginners join your program?

Is this online or in person?

What if I’m not motivated right now?

Can beginners join your program?

Absolutely. Whether you’re just starting or getting back on track, I’ll guide you step-by-step to build confidence, strength, and healthy habits.

Is this online or in person?

My programs are 100% online. That means you can train from anywhere, anytime—with full guidance and communication through the app.

What if I’m not motivated right now?

You don’t need to be perfect—just ready to start. I’ll help you build momentum, create a system, and push past excuses.

Contact Us

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Feeling stuck? I’ve been there. Let’s change that.

My coaching combines military discipline, real-life experience, and 1-on-1 customization. You won’t get cookie-cutter plans—just real strategies that work.

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Feeling stuck? I’ve been there. Let’s change that.

My coaching combines military discipline, real-life experience, and 1-on-1 customization. You won’t get cookie-cutter plans—just real strategies that work.

Join The Team Today!

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