From $200 to Building a community

My name is Jorge Lucena, and I’m here to help you transform your life—just like I did.

I came to the U.S. with $200, no family, no English, and no safety net. I’ve been broke, fired, and frustrated—but I never gave up. I stayed consistent, pushed through failure, and kept going.

Even when success came, I chose the hard road again by joining the U.S. Marines—to prove to myself there’s always another level.

Now, I’m sharing the same principles that changed my life: no fluff, no shortcuts—just real, hard-earned success.

If you’re ready to commit, I’ll show you how to build the life and business you deserve.

Let’s make it happen.

If you don’t act today… then when?

Step 1: Fill Out the Form

Complete the quick form — I’ll personally reach out via text within 24 hours to learn more about your goals.

Step 2: Get a Confirmation

You’ll receive a confirmation email and a text from me within 24–48 hours.

Step 3: Custom Plan Creation

I’ll design your personalized workout and meal plan based on your goals and lifestyle — for home or gym.

Step 4: Ongoing Support

With daily support and weekly check-ins, we’ll stay on track. This isn’t just coaching — it’s a mindset shift.

HOW

DOES IT WORK?

Let’s Face It

 You put off important things that you know you need to do, and if you don’t act right now, it’s not going to happen.‍

 Your life is likely going to stay the same way it’s been until you take a bold move and do something for you for a change.‍

 The feelings of knowing you could be doing better, not reaching your full potential, and living below what you are truly capable of has been on your mind for too long.

 I’ve been there, and it’s no way to live. Take the chance on YOU!

Let’s make it happen!

ONE

LAST THING

Clients Wins!

Setting The Example.

I came to the U.S. alone with just $200 and no English. I was 120 lbs and bullied for being skinny. Now I’m a 220 lb natural bodybuilder, U.S. Marine, and owner of multiple businesses including in fitness and real estate.

I’ve had the privilege of guiding hundreds of clients through life-changing transformations. I’m not just here to help you change your body, I’m here to help you change your life. My program, “The Key to Aesthetics,” is designed to give you a perfectly balanced body. It’s a blend of strength training, nutrition and endurance training – a holistic approach to sculpting the best version of you.

My mission is simple: to help people become the strongest version of themselves—physically, mentally, and financially. I coach you through fitness, discipline, and even business, using real experience and proven systems.

If you're ready to level up your life, I'm here to guide you