Ready To Step Up?
Feeling stuck? I’ve been there. Let’s change that
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Who Am I?
My name is Jorge Lucena, and I’m here to help you transform your life just like I did.
I came to the U.S. with $200, no family, no English, and no safety net. I’ve been broke, fired, and frustrated—but I never gave up. I stayed consistent, pushed through failure, and kept going.
Even when success came, I chose the hard road again by joining the U.S. Marines to prove to myself there’s always another level.
Now, I’m sharing the same principles that changed my life: no fluff, no shortcuts just real, hard-earned success.
If you’re ready to commit, I’ll show you how to build the life and business you deserve.
Let’s make it happen.
Why choose me?
Real Experience, Real Results.
I’ve transformed my own life from rock bottom to success, Marine, coach, competitor. I teach what I’ve lived.
Feeling Stuck? I Can Help
Feeling stuck? I’ll help cut through the noise with a clear plan, the right mindset, and consistent action.
Work Directly With Me. Full App Access.
You’ll work with me 1-on-1 and get my training app with exercises, meals, and progress tracking to stay on course.
Ready To Step Up?
I’ve got everything you need to build your dream physique and mindset. Try the 3-day free trial or step up and jump straight into Beast Mode. The choice is yoursstart dominating today.
3-Day Free Trial
$0
Start your 3-day free trial to build real habits, train smart, and level up you're just starting out or already experienced.
Beast Mode
$99
/mo
Step out of your comfort zone and into real change. Beast Mode is my premium program designed to push limits, build discipline, and level you up.
Real Clients- Real Results
Frequently Asked Questions
How are you different?
How does the app work?
Will I get nutrition help as well?
Can beginners join the program?
Is this online or in person?
What if I'm not motivated right now?
My coaching combines military discipline, real-life experience, and 1-on-1 customization. You won’t get cookie-cutter plans—just real strategies that work.
You’ll get 24/7 access to your personalized fitness dashboard, workout videos, meal plans, progress tracking, and direct messaging for support.
Absolutely. Whether you’re just starting or getting back on track, I’ll guide you step-by-step to build confidence, strength, and healthy habits.
My programs are 100% online. That means you can train from anywhere, anytime—with full guidance and communication through the app.
You don’t need to be perfect—just ready to start. I’ll help you build momentum, create a system, and push past excuses.
Have Questions?
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